SCBWI Metro Dec. 03
Although expressing your creative insights to clients is
appropriate, ‘venting’ is not.
I find being a cheerleader and part-time therapist is
part of being a rep, but ultimately artists who cannot separate
their egos from the clients’ needs will not last long in the
At the end of each year, we reps write our
reports for the 1099 tax forms we send to each artist.
The earning power of each artist for that year is quite clear at this
point. If an artist is
under-earning, we’ll look at past years’ reports again, and other factors
like health, type of jobs, job acceptance, etc.
We reps can only manage a certain number of artists and do the job we
expect of ourselves with each individual. If
a couple of artists are not making a sufficient financial contribution, we must
make room for artists who will.
The NEED to constantly offer clients NEW
styles and talents is another important reason to release less productive
artists. After ten years, clients
KNOW my ‘regulars,’ and if I hope to continue to catch their attention, I
MUST offer new talent! In addition, ‘old’ talent also needs to offer new looks
and subjects. It would be death to the vitality of the entire agency if buyers
lose interest in the rep. It has
literally broken my heart to let go artists
whom I’m personally fond of, but if the agency as a whole is to remain vital
and of interest to the buying market, a rep must make many tough decisions.